Adv. Diploma in Retail & E-Commerce Management

COURSE DESCRIPTION 

Diploma in Adv. Diploma in Retail & E-Commerce Management with TMV, Maharashtra (India) equips the participants in various concepts and strategies relating to retail sector especially in FMCG, FMCD.

​​​​​​​Objectives:

• To develop a sharp understanding of marketing, operations and finance related activities and issues in retail sector.
• To provide first-hand knowledge of merchandising, consumer behaviour, stock norms, distribution plan, sales and distribution plans etc.

​​​​​Program Highlights:

Retail Management

• • • Career Counselling Prospective Retail Industries
    • Introduction to Retail:
    • What is Retail Management
    • Understand the Steps of Retail Strategy Planning
    • Category Management
    • Retail MIS
    • CRM
    • Understanding the Retail customer Skills
    • Explain the Retail Selling Process
    • Negotiable Skills
    • Basic Business Language and Disciplines
    • Communication Skills
    • In House Promotion Skills
    • Stock Management Skills
    • Retail Management, Channel Management
    • Components of Retailing Concept
    • Understand the Steps of Retail Strategy Planning
    • Types of Distributions
    • Distribution Planning Mechanism
    • Distribution Review Mechanism
    • Sales Plan Mechanism
    • Indent Planning
    • Primary & Secondary Sales TGT Planning and  Methodology
    • Pricing Planning Mechanism, RPS Mechanism
    • Market Share Calculations Methodology & Process
    • Calculation of ROI
    • MIS Reporting  Systems and Process
    • New Product Launch Planning and  Process
    • BTI Activities
    • CRM Systems and Process
    • Retail Selling Process
    • Distribution SWOT Mechanism
    • Penetration Methodology + Stock Weight Mechanism,
    • PJP, Manpower Planning Methodology
    • Pricing Calculations
    • Internship – I

​​​​​E-commerce Management:

Introduction to E-Commerce:

• • • What is Ecommerce
    • Ecommerce Terminology
    • E Supply Chain Management
    • E- Customer Relationship Management
    • SKU Planning
    • Inventory Management
    • What is Domain & Hosting
    • Product Data Management
    • Category Management
    • Product Listing Process
    • Online Product Display Management
    • Website Management
    • Promotional Activities Process
    • Online Pricing Strategical Management
    • Setting up Online store
    • Shipping Methods
    • MIS Reporting Systems
    • Store Configuration
    • Receiving and Managing Orders
    • On page SEO
    • Online Product Indent Planning
    • Internship – II

Evaluation Scheme:

Semester Pattern – 40% External: 60% Internal, 50% passing

​​​​​​​Eligibility:

• Candidates having minimum 10+2 (H.S.C) qualification (Any stream)
• Basic understanding and command over the English language. (If necessary, students will be provided training to enhance their command over the English language).

Fee Structure (In Rupees) (Fees applicable for current academic year): ₹60000/-