Adv.Diploma in Strategic Sales & Marketing Management

Adv. Diploma in Strategic Sales and Marketing Management with TMV, Maharashtra (India) aims at developing and creating cost effective sales and marketing strategies and their successful implementation to achieve the organization’s desired short term and long run objectives.

​​​​​​​Objectives:

• To develop in participants a sharp understanding of strategic management process and procedures along with their execution, in dynamic business environment.
• To develop a keen sense of strategic planning taking in view comparative market analysis.
•  To analyze the outcomes of strategic planning and innovate new strategies to tackle ever emerging market issues and competitiveness.

​​​​​Program Highlights:

• Career Counselling Prospective Industry Wise
• Sales Management, Channel Management,
• Sales Planning Mechanism
• ATL & BTL Activity Management
• Market Research Methodology
• Brand Management
• Test Marketing Process
• Pricing & Marketing Metrics
• Rural & Urban Marketing Management
• B2B & B2C Marketing Methodology
• Primary & Secondary Sales Planning Methodology
• Pricing Planning Mechanism
• Market Share Mechanism
• MIS
• Retail Performance Standards
• Sales Review Mechanism
• ROI Planning, Launch Plan
• BTI Activities
• Sales SWOT Mechanism
• Penetration Methodology
• 6 Weeks on Job Training in Companies
• Resume Writing
• Interview Skills
• Soft Skills
• Basic Digital Marketing
• MS Office etc.

​​​​​Evaluation Scheme:

Semester Pattern – 40% External : 60% Internal, 50% passing

​​​​​​​Eligibility:

• Candidates having minimum 10+2 (H.S.C) qualification (Any stream)
• Basic understanding and command over the English language. (If necessary, students will be provided training to enhance their command over the English language).

Fee Structure (In Rupees) (Fees applicable for current academic year): ₹60000/-