COURSE DESCRIPTION
Diploma in Adv. Diploma in Retail & Distribution Management with TMV, Maharashtra (India) equips the participants in various concepts and strategies relating to retail sector especially in FMCG.
Objectives:
- To develop a sharp understanding of marketing, operations and finance related activities and issues in retail sector.
- To provide first-hand knowledge of merchandising, consumer behaviour, stock norms, distribution plan, sales and distribution plans etc.
Program Highlights:
- Career Counselling Prospective Retail Industries
- Introduction to Retail:
- What is Retail Management
- Understand the Steps of Retail Strategy Planning
- Category Management
- Retail MIS
- CRM
- Understanding the Retail customer Skills
- Explain the Retail Selling Process
- Negotiable Skills
- Basic Business Language and Disciplines
- Communication Skills
- In House Promotion Skills
- Stock Management Skills
- Retail Management, Channel Management
- Components of Retailing Concept
- Understand the Steps of Retail Strategy Planning
- Types of Distributions
- Distribution Planning Mechanism
- Distribution Review Mechanism
- Sales Plan Mechanism
- Indent Planning
- Primary & Secondary Sales TGT Planning and Methodology
- Pricing Planning Mechanism, RPS Mechanism
- Market Share Calculations Methodology & Process
- Calculation of ROI
- MIS Reporting Systems and Process
- New Product Launch Planning and Process
- BTI Activities
- CRM Systems and Process
- Retail Selling Process
- Distribution SWOT Mechanism
- Penetration Methodology + Stock Weight Mechanism,
- PJP, Manpower Planning Methodology
- Pricing Calculations
Evaluation Scheme:
Semester Pattern – 40% External : 60% Internal, 50% passing
Eligibility:
- Candidates having minimum 10+2 (H.S.C) qualification (Any stream)
- Basic understanding and command over the English language. (If necessary, students will be provided training to enhance their command over the English language).
Fee Structure (In Rupees) (Fees applicable for current academic year): ₹60000/-
Course Features
- Lecture 0
- Quiz 0
- Duration 12 Months
- Skill level All levels
- Language English, Marathi
- Students 262
- Assessments Yes